NYC Subway
DESIGN RESEARCH | USER INTERFACE
SCHOOL: NYU, TISCH
SUBJECT: DESIGN RESEARCH
PROFESSORS: DAVID DERBY, HEIDI BRANT
SUBJECT: DESIGN RESEARCH
PROFESSORS: DAVID DERBY, HEIDI BRANT
TEAM: BESTIE SINCLAIR
DATE: SEPTEMBER, 2020
Yes, moving to New York City is tough but moving to NYC in the middle of a pandemic is tougher. It didn’t take me long to decide which problem I wanted to solve for:
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Very early on in the process, I realised that the anxities were all valid concerns. The problem statement should be to solve the cause of the anxiety.
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The new problem statement :
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After identifying the new problem statement, I mapped the ecosystem. I noted what information I would need to gather from the sources. Which was then followed by making BS Peronas, Journey Map, Empathy map and interview guide for primary research.
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Primary research lead to some interesting insight - people were not dreading the now, as much as they were the future.
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And the secondary research:
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Both primary and secondary research had a common theme - density.
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This insight led to me change my problem statemnt further, making it:
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Out of the crazy 8s, only two went on to the concept canvas. But only one made it through the User Testing stage - The Traffic Map.
Looking at the journey map, it was clear that the problem had to be solved before they reached the station - before it was too late.
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Out of the crazy 8s, only two went on to the concept canvas. But only one made it through the User Testing stage - The Traffic Map.
Looking at the journey map, it was clear that the problem had to be solved before they reached the station - before it was too late.
Looking at the journey map, it was clear that the problem had to be solved before they reached the station - before it was too late.
