NYC Subway
DESIGN RESEARCH | USER INTERFACE
![](https://freight.cargo.site/t/original/i/293ae31a944d58a7738738984392dc6167a3773949d1ca27fa9a78ca04d7cda1/DRES-14.png)
SCHOOL: NYU, TISCH
SUBJECT: DESIGN RESEARCH
PROFESSORS: DAVID DERBY, HEIDI BRANT
SUBJECT: DESIGN RESEARCH
PROFESSORS: DAVID DERBY, HEIDI BRANT
TEAM: BESTIE SINCLAIR
DATE: SEPTEMBER, 2020
Yes, moving to New York City is tough but moving to NYC in the middle of a pandemic is tougher. It didn’t take me long to decide which problem I wanted to solve for:
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Very early on in the process, I realised that the anxities were all valid concerns. The problem statement should be to solve the cause of the anxiety.
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The new problem statement :
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After identifying the new problem statement, I mapped the ecosystem. I noted what information I would need to gather from the sources. Which was then followed by making BS Peronas, Journey Map, Empathy map and interview guide for primary research.
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Primary research lead to some interesting insight - people were not dreading the now, as much as they were the future.
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And the secondary research:
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Both primary and secondary research had a common theme - density.
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This insight led to me change my problem statemnt further, making it:
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Out of the crazy 8s, only two went on to the concept canvas. But only one made it through the User Testing stage - The Traffic Map.
Looking at the journey map, it was clear that the problem had to be solved before they reached the station - before it was too late.
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![](https://freight.cargo.site/t/original/i/11458467d88c80159ca97293e0074687f8ee9a0dea1942f7b3a738d4ab016e86/Screenshot-2021-01-07-at-4.35.38-PM.png)
![](https://freight.cargo.site/t/original/i/d059683d068b9ffea0062411a99e09fa5c10963b38c07eb012ec0142e7cdcc01/Screenshot-2021-01-07-at-4.35.55-PM.png)
![](https://freight.cargo.site/t/original/i/f2aa1f50cbd4e258ab5694c3cb4460a476d7e472d1adc559842ae998c1761c17/Screenshot-2021-01-07-at-4.20.35-PM.png)
Out of the crazy 8s, only two went on to the concept canvas. But only one made it through the User Testing stage - The Traffic Map.
Looking at the journey map, it was clear that the problem had to be solved before they reached the station - before it was too late.
Looking at the journey map, it was clear that the problem had to be solved before they reached the station - before it was too late.
![](https://freight.cargo.site/t/original/i/0f754dc2f39b7ce6355d2237f57fa447166c4222d19ed129190211086d5eb63e/Comp-1_4.gif)
![](https://freight.cargo.site/t/original/i/d81d55daafc52bc5e071a647d004289a3763c8d5fdb401660c0e00f40847429b/Comp-1_5.gif)
![](https://freight.cargo.site/t/original/i/8b3cde062ace4e94c902cbac3982a81cd21a96a4f07717758045baa20e42b4fb/Comp-1_7.gif)