IDENTITY DESIGN


BRANDING  |  ART DIRECTION  |  PUBLICATION DESIGN  |  IDENTITY DESIGN            








EGI



Case Study

WORK: RE-BRAND (INDEPENDENT, COMMERCIAL)
CLIENT: EBULLIENT GAMING INDIA

COPYWRITER: SNIGDHA SINGH
RELEASE DATE:
FEB, 2021






About the brand:

Ebullient Gaming is an e-sports marketing and talent management agency.



They wanted an identity that shows their gaming, playful side at the same time, wanted to be taken seriously.  



Old logo:






Sienna





WORK: RE-BRAND (INDEPENDENT, COMMERCIAL)
CLIENT: SIENNA STORE AND CAFE, CALCUTTA
RELEASE DATE: OCT, 2016





About the brand:

‘... a homegrown brand that tells the story of Bengal through it's craft, food & design.’ They focus of uplifting the under-recognised artisans of the state



They wanted an identity that embodies ‘handmade’


Old logo:


Approach:

Using layers of vector to imitate the way water-colour acts on paper. Creating an identity that looks human-made - with flaws

Something that also emcompasess all their laterals - textile, ceramics and cafe








WWThree



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AGENCY: ANIMAL CREATIVE AGENCY
CREATIVE DIRECTOR: KUNEL GAUR
COPYWRITER:
SNIGDHA SINGH
RELEASE DATE: NOV, 2018



Times Internet


WORK: RE-BRAND (ANIMAL CREATIVE AGENCY)
CLIENT: TIMES INTERNET, TIMES GROUP
CREATIVE DIRECTOR: KUNEL GAUR
COPYWRITER:
SNIGDHA SINGH
RELEASE DATE:
APR, 2018




About the brand:

Times Internet is the digital arm of the Times Group.
They wanted a re-brand



Old logo:







LCFM



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WORK: CAMPAIGN BRANDING
AGENCY: WIEDEN+KENNEDY
CLIENT: INDIGO
CREATIVE DIRECTOR: GEORGE ABRAHAM, JOSSY RAPHAEL
COPYWRITER:
NAINAN CHOPRA
RELEASE DATE:
APRIL, 2020