IDENTITY DESIGN
BRANDING | ART DIRECTION | PUBLICATION DESIGN | IDENTITY DESIGN
![](https://freight.cargo.site/t/original/i/c73a9a09a24af7293b0d1a40792788ec6dd002321c5095e05ea99a4c34f86f6e/Logo_sienna-12.png)
![](https://freight.cargo.site/t/original/i/7a9ac7167f48c00493e38750033b9b1bcba5a2af62d21e62516a6e0f14b06ce6/Untitled-3-31---Copy.png)
![](https://freight.cargo.site/t/original/i/f0ad27b54345e914f4a90a3fcabb1412f15dd562caa30fb092e85c336dc5697d/WW3Logo-9.jpg)
![](https://freight.cargo.site/t/original/i/d8f32ff238d7d9ff7161fa3c2f2f3669b289e2278903bea22a0c107d560c5b27/timesnew.png)
![](https://freight.cargo.site/t/original/i/de04eba7d3f9b36dcc2c5ff2cbbaba078ee9543ddb6e6b01e9734dec7585cb26/wk_web_lcfm-01.png)
EGI
![](https://freight.cargo.site/t/original/i/b47302e4e5f24010e1bacb7bd65d04fdfa8ce3164f4d944cdf99e96e4bb57872/Untitled-3-01.png)
![](https://freight.cargo.site/t/original/i/98368acbda0ca169f5def88ca941e5601496c8990a96324eed1c50b2e4d38235/Untitled-3-31---Copy.png)
Case Study
WORK: RE-BRAND (INDEPENDENT, COMMERCIAL)
CLIENT: EBULLIENT GAMING INDIA
COPYWRITER: SNIGDHA SINGH
RELEASE DATE: FEB, 2021
![](https://freight.cargo.site/t/original/i/bb80e82f0998d8d7481eb1cf1e11e4947e1b31fa59a5686590ffea3f9c976820/ezgif.com-gif-maker-3.gif)
![](https://freight.cargo.site/t/original/i/5459436ddc06abe571978e844817a3568a32e0ab966e4b517482b5b5e18a1fa5/ezgif.com-gif-maker-4.gif)
Ebullient Gaming is an e-sports marketing and talent management agency.
They wanted an identity that shows their gaming, playful side at the same time, wanted to be taken seriously.
![](https://freight.cargo.site/t/original/i/92f68c2541aaa5c0be14daa4aa9a9f18efbfe955437b285a6981a6586ecf2e44/9e11b7a3c13b157762b6-01.png)
Sienna
![](https://freight.cargo.site/t/original/i/974cb8a1fb9bd320267387a8d1d50b21db3ecad01761f85f683e61b2b5877b7b/ezgif.com-gif-maker-3.gif)
WORK:
RE-BRAND (INDEPENDENT, COMMERCIAL)
CLIENT: SIENNA STORE AND CAFE, CALCUTTA
CLIENT: SIENNA STORE AND CAFE, CALCUTTA
RELEASE DATE: OCT, 2016
![](https://freight.cargo.site/t/original/i/6eeccb728a2e3465b6cd2f53b493be03622854f95520b8e29a0ae1c96a47d218/SIENNA-14.png)
‘... a homegrown brand that tells the story of Bengal through it's craft, food & design.’ They focus of uplifting the under-recognised artisans of the state
They wanted an identity that embodies ‘handmade’
![](https://freight.cargo.site/t/original/i/0c9b625c3c68fa9c78a25f26b366ec9ed17cf72262c0aeb2a901ff9c3085576f/sienna.png)
Using layers of vector to imitate the way water-colour acts on paper. Creating an identity that looks human-made - with flaws
Something that also emcompasess all their laterals -
textile, ceramics and cafe
Something that also emcompasess all their laterals - textile, ceramics and cafe
![](https://freight.cargo.site/t/original/i/9292f82b91799fb40bc71c4a7076c87774113bd4151a65922bc907a6918c77ab/ezgif.com-gif-maker-5.gif)
![](https://freight.cargo.site/t/original/i/e627db4723aa58bba36bc5197ae28a4da2e8f83eb7d2d36fad3cb53c0112deed/sienna-img1.png)
![](https://freight.cargo.site/t/original/i/4e7866aad869fe80484b29522e2ee7c7904fb6280925eb68a3c2ce6fd5de0356/Screenshot-2022-12-25-at-9.30.01-PM.png)
![](https://freight.cargo.site/t/original/i/624feb6ddb64f5359f66ae151469b467cadb8a8eaa821df7030b58cd6547d643/ezgif.com-gif-maker-4.gif)
WWThree
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AGENCY: ANIMAL CREATIVE AGENCY
CREATIVE DIRECTOR: KUNEL GAUR
COPYWRITER: SNIGDHA SINGH
RELEASE DATE: NOV, 2018
COPYWRITER: SNIGDHA SINGH
RELEASE DATE: NOV, 2018
Times Internet
![](https://freight.cargo.site/t/original/i/373a408b51a845864ea74da0636f787662bc8c33e18f56cf5a25848e8c7091bd/animation-times.gif)
WORK: RE-BRAND (ANIMAL CREATIVE AGENCY)
CLIENT: TIMES INTERNET, TIMES GROUP
CLIENT: TIMES INTERNET, TIMES GROUP
CREATIVE DIRECTOR: KUNEL GAUR
COPYWRITER: SNIGDHA SINGH
RELEASE DATE: APR, 2018
COPYWRITER: SNIGDHA SINGH
RELEASE DATE: APR, 2018
![](https://freight.cargo.site/t/original/i/d8f32ff238d7d9ff7161fa3c2f2f3669b289e2278903bea22a0c107d560c5b27/timesnew.png)
Times Internet is the digital arm of the Times Group.
They wanted a re-brand
They wanted a re-brand
![](https://freight.cargo.site/t/original/i/9ce1abfd34b180eebdee8b6feefb64515ba8de46bbbbe963bb42e777993252d5/-.jpg)
![](https://freight.cargo.site/t/original/i/eb4f94cc208f44f72b224e6eb116c16212b00d048fb99295f40c14286afb5650/ezgif.com-gif-maker-3.gif)
LCFM
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WORK: CAMPAIGN BRANDING
AGENCY: WIEDEN+KENNEDY
CLIENT: INDIGO
AGENCY: WIEDEN+KENNEDY
CLIENT: INDIGO
CREATIVE DIRECTOR: GEORGE ABRAHAM, JOSSY RAPHAEL
COPYWRITER: NAINAN CHOPRA
RELEASE DATE: APRIL, 2020
COPYWRITER: NAINAN CHOPRA
RELEASE DATE: APRIL, 2020