About — Rajshree

Rajshree Saraf, Brooklyn

Art director, designer, researcher, creative technologist and artist

︎ ︎ AR things

Experience

WIEDEN+KENNEDY, Art Director
New York, Present

TYPESPACE, Creator
Present
Native Augmented Reality variable typeface︎︎︎

AR HOUSE, Resident
Los Angeles, August - September 2022

ITP NYU, Student (MPS)
New York, 2020-2022

WIEDEN+KENNEDY, Art Director
New Delhi, June 2018-July 2020

ANIMAL, Design Intern
New Delhi, January 2018-April 2018

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, Student (B.Des)
Kolkata, 2014- 2018

Skills

I mostly design. Occasionally illustrate. Manage to code. Wish to time-travel (understand I may never). Read before bed. Drink enough water. Open to transhumanism. Await existential clarity (understand I may never).
I shrug. A lot.

Press
Tips and Tekkers IG, It’s Nice That
Forward Thinking: Typography, It’s Nice That
Technology and Interdisciplinary Design, Communication Arts
Hallucinating Type, It’s Nice That
Hallucinating Type, Homegrown
World War Three, Communication Arts
World War Three, Homegrown
The Purple Heart Project, Platform Magazine
The Purple Heart Project, Homegrown
The Purple Heart Project, Scroll.in

Talks
Insript, AR and Typography - Ocotober 2023

AWE.LIVE, Responsive AR and spatial typography - August 2023

TypeLab Typographics, Typespace - June 2023

Chicago Graphic Design Club, Typespace and the future of graphic design in AR - December 2022

NYC AR Meetup, Spatial Typography and a case for responsive AR - August 2022

Awards
Type Directors Club TDC 69, 2023
Certificate of Typographic Excellence (Typespace)

AIGA 365, 2023
Winner in Typographic Design (Typespace)

ADC Shortlist, 2023
Typography (Typespace)

Creative Review Awards, 2023
Honorable Mention -Typography (Typespace)

MIT Reality Hack, Boston 2023
Best in ArcGIS

Small Budget - Silver, Effies India 2021 (LCFM - IndiGo, Wieden+Kennedy)

Consumer Engagement & Experience - Gold, ET Brand Equity, Sharks Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)

Travel and Hospitality - Gold, e4m Indian Content Marketing Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)

Consumer Experience - Silver, Indian Marketing Awards 2020 (LCFM - IndiGo, Wieden+Kennedy)

Best Consumer Insight - Bronze, ET Brand Equity, Sharks Awards 2020 (My First Time - IndiGo, Wieden+Kennedy)

MIT Reality Hack, Boston 2022
Best in Spatial Audio | Top 10 Finalists at the MIT Reality Hack 2022 among 63 participating teams

25 Under 25, India 2016
Received national distinction by Tata, as one of 25 under 25 change-maker in the field of art and design across India. The esteemed panel judges included Appupen, Jessica Walsh, and Raghava KK.

Rajshree Saraf, Brooklyn

I mostly design. Occasionally illustrate. Manage to code. Wish to time-travel (understand I may never). Read before bed. Drink enough water. Open to transhumanism. Await existential clarity (understand I may never). I shrug. A lot.

︎︎︎ Home Work ︎︎︎

I mostly design. Occasionally illustrate. Manage to code. Wish to time-travel (understand I may never). Read before bed. Drink enough water. Open to transhumanism. Await existential clarity (understand I may never).
I shrug. A lot.