Rajshree Saraf, Brooklyn
Art director, designer, researcher, creative technologist and artist
Experience
WIEDEN+KENNEDY, Art Director
New York, Present
TYPESPACE, Creator
Present
Native Augmented Reality variable typeface︎︎︎
AR HOUSE, Resident
Los Angeles, August - September 2022
ITP NYU, Student (MPS)
New York, 2020-2022
WIEDEN+KENNEDY, Art Director
New Delhi, June 2018-July 2020
ANIMAL, Design Intern
New Delhi, January 2018-April 2018
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, Student (B.Des)
Kolkata, 2014- 2018
Skills
I mostly design. Occasionally illustrate. Manage to code. Wish to time-travel (understand I may never). Read before bed. Drink enough water. Open to transhumanism. Await existential clarity (understand I may never).
Languages
HTML/CSS | p5 | SwiftUI | RealityKit | ARKit | English | Hindi | Bengali
︎ 100gridspaceandtime
︎ typespaceapp
︎ rs7412@nyu.edu
︎ rajshree1995@gmail.com
WIEDEN+KENNEDY, Art Director
New York, Present
TYPESPACE, Creator
Present
Native Augmented Reality variable typeface︎︎︎
AR HOUSE, Resident
Los Angeles, August - September 2022
ITP NYU, Student (MPS)
New York, 2020-2022
WIEDEN+KENNEDY, Art Director
New Delhi, June 2018-July 2020
ANIMAL, Design Intern
New Delhi, January 2018-April 2018
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, Student (B.Des)
Kolkata, 2014- 2018
Skills
I mostly design. Occasionally illustrate. Manage to code. Wish to time-travel (understand I may never). Read before bed. Drink enough water. Open to transhumanism. Await existential clarity (understand I may never).
I shrug. A lot.
Languages
HTML/CSS | p5 | SwiftUI | RealityKit | ARKit | English | Hindi | Bengali
︎ 100gridspaceandtime
︎ typespaceapp
︎ rs7412@nyu.edu
︎ rajshree1995@gmail.com
Press
Proto-typography, It’s Nice That
Tips and Tekkers IG, It’s Nice That
Forward Thinking: Typography, It’s Nice That
Technology and Interdisciplinary Design, Communication Arts
Hallucinating Type, It’s Nice That
Hallucinating Type, Homegrown
World War Three, Communication Arts
World War Three, Homegrown
The Purple Heart Project, Platform Magazine
The Purple Heart Project, Homegrown
The Purple Heart Project, Scroll.in
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Talks
Insript, AR and Typography - Ocotober 2023
AWE.LIVE, Responsive AR and spatial typography - August 2023
TypeLab Typographics, Typespace - June 2023
Chicago Graphic Design Club, Typespace and the future of graphic design in AR - December 2022
NYC AR Meetup, Spatial Typography and a case for responsive AR - August 2022
Awards
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Type Directors Club TDC 69, 2023
Certificate of Typographic Excellence (Typespace)
AIGA 365, 2023
Winner in Typographic Design (Typespace)
ADC Shortlist, 2023
Typography (Typespace)
Creative Review Awards, 2023
Honorable Mention -Typography (Typespace)
MIT Reality Hack, Boston 2023
Best in ArcGIS
Small Budget - Silver, Effies India 2021 (LCFM - IndiGo, Wieden+Kennedy)
Consumer Engagement & Experience - Gold, ET Brand Equity, Sharks Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)
Travel and Hospitality - Gold, e4m Indian Content Marketing Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)
Consumer Experience - Silver, Indian Marketing Awards 2020 (LCFM - IndiGo, Wieden+Kennedy)
Best Consumer Insight - Bronze, ET Brand Equity, Sharks Awards 2020 (My First Time - IndiGo, Wieden+Kennedy)
MIT Reality Hack, Boston 2022
Best in Spatial Audio | Top 10 Finalists at the MIT Reality Hack 2022 among 63 participating teams
25 Under 25, India 2016
Received national distinction by Tata, as one of 25 under 25 change-maker in the field of art and design across India. The esteemed panel judges included Appupen, Jessica Walsh, and Raghava KK.
Proto-typography, It’s Nice That
Tips and Tekkers IG, It’s Nice That
Forward Thinking: Typography, It’s Nice That
Technology and Interdisciplinary Design, Communication Arts
Hallucinating Type, It’s Nice That
Hallucinating Type, Homegrown
World War Three, Communication Arts
World War Three, Homegrown
The Purple Heart Project, Platform Magazine
The Purple Heart Project, Homegrown
The Purple Heart Project, Scroll.in
Talks
Insript, AR and Typography - Ocotober 2023
AWE.LIVE, Responsive AR and spatial typography - August 2023
TypeLab Typographics, Typespace - June 2023
Chicago Graphic Design Club, Typespace and the future of graphic design in AR - December 2022
NYC AR Meetup, Spatial Typography and a case for responsive AR - August 2022
Awards
Type Directors Club TDC 69, 2023Certificate of Typographic Excellence (Typespace)
AIGA 365, 2023
Winner in Typographic Design (Typespace)
ADC Shortlist, 2023
Typography (Typespace)
Creative Review Awards, 2023
Honorable Mention -Typography (Typespace)
MIT Reality Hack, Boston 2023
Best in ArcGIS
Small Budget - Silver, Effies India 2021 (LCFM - IndiGo, Wieden+Kennedy)
Consumer Engagement & Experience - Gold, ET Brand Equity, Sharks Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)
Travel and Hospitality - Gold, e4m Indian Content Marketing Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)
Consumer Experience - Silver, Indian Marketing Awards 2020 (LCFM - IndiGo, Wieden+Kennedy)
Best Consumer Insight - Bronze, ET Brand Equity, Sharks Awards 2020 (My First Time - IndiGo, Wieden+Kennedy)
MIT Reality Hack, Boston 2022
Best in Spatial Audio | Top 10 Finalists at the MIT Reality Hack 2022 among 63 participating teams
25 Under 25, India 2016
Received national distinction by Tata, as one of 25 under 25 change-maker in the field of art and design across India. The esteemed panel judges included Appupen, Jessica Walsh, and Raghava KK.