Rajshree Saraf, Brooklyn 





A designer, artist, researcher and creative technologist. A former Wieden+Kennedy art director with a master’s degree in interactive telecommunications from New York University, she now creates work that integrates design with emerging tech with a focus on Augmented Reality. With her range of skillsets, she’s currently researching communication in AR and digital therapeutics. She was accoladed on the 25 Under 25 list in India in art and design. Her work has been featured in Communication Arts, Homegrown, It’s Nice That and Platform Magazine



Experience 


TYPESPACE, Creator
2022
First Augmented Reality variable typeface︎︎︎

AR HOUSE, Resident 

Los Angeles, August 2022
Making Augmented Reality things with the Gaming and Storytelling cohort

NEW YORK UNIVERSITY, Student  ITP (MPS)
New York, 2020-2022Interactive Telecommunications Programme (ITP), is a two-year graduate program at the NYU Tisch School of the Arts. We use emerging technology to augment, improve, and bring art into lives. You can view my blog here.

3LD NYC, Creative Technologist Intern
New York, June 2021-Sept 2021︎︎︎Conceptualisation, creative strategy, and identity design for this nonprofit cultural centre in New York. 3LD produces and creates works in immersive theatre, and other performance art that use technology
︎︎︎Designed and assisted in the technical development of an immersive experience for an oscar-winning documentary filmmaker


WIEDEN+KENNEDY, Art Director
New Delhi, June 2018-July 2020 ︎︎︎Creative strategy, conceptualisation, and art direction of various advertising, branding, and user experience projects across media - digital, print, and mainline
︎︎︎Worked across several industries - Fabindia, Bumble, OnePlus Nord, and Honda
︎︎︎Designed in-flight/airport experiences to national campaigns as a part of the core creative team for IndiGo (India’s largest airline). One of these campaigns grew the airline’s market share from 48% to over 60%



Skills

I mostly design. Occasionally illustrate. Manage to code. Wish to time-travel (understand I may never). Read before bed. Drink enough water. Open to transhumanism. Await existential clarity (understand I may never).
I shrug. A lot.


Software Photoshop  |  Illustrator  |  InDesign  |  AfterEffects  |  PremierePro |  Figma  |  Sketch  |  Unity  |  Unreal  |  Blender | Isadora | Miro

Languages
HTML/CSS  |  p5  |  Swift  |  RealityKit  |  ARKit    

Soft skillsProblem-solving  |  critical thinking  |  strategy  |  conceptualisation  |  art direction  |  data visualisation  |  UI/UX  |  usability testing  |  interaction design  |  information architecture  |  wireframe  |  prototyping  |  storytelling     
Press


Technology and Interdisciplinary Design, Communication Arts
Hallucinating Type, It’s Nice That
Hallucinating Type, Homegrown
World War Three, Communication Arts
World War Three, Homegrown
The Purple Heart Project, Platform Magazine
The Purple Heart Project, Homegrown
The Purple Heart Project, Scroll.in



Awards

Small Budget - Silver, Effies India 2021 (LCFM - IndiGo, Wieden+Kennedy)
Consumer Engagement & Experience - Gold,
ET Brand Equity, Sharks Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)
Consumer Experience - Silver
, Indian Marketing Awards 2020 (LCFM - IndiGo, Wieden+Kennedy)
Travel and Hospitality - Gold, e4m Indian Content Marketing Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)
Best Consumer Insight - Bronze, ET Brand Equity, Sharks Awards 2020 (My First Time - IndiGo, Wieden+Kennedy)


MIT Reality Hack, Boston 2022
Best in Spatial Audio | Top 10 Finalists at the MIT Reality Hack 2022 among 63 participating teams


NYU Global Innovention Challenge, New York 2022
One of eight shortlisted team, from all NYU schools, for the second round of this global prototyping competition to build a startup team, prototype products, and pitch commercially viable solutions for pressing societal problems


25 Under 25, India 2016
Received national distinction by Tata, as one of 25 under 25 change-maker in the field of art and design across India. The esteemed panel judges included Appupen, Jessica Walsh, and Raghava KK.


Exhibitions

AR House Gallery — 2022, Los Angeles
Spring Show
, ITP — 2022, New York
Spring Show, ITP — 2021, New York
Indianama — 2018, Delhi
Irregulars Art Fair — 2018, Delhi
Bold Exhibits — 2017, Bengaluru
Secret 7” — 2016, London



︎ 100gridspaceandtime
︎ typespaceapp
︎ rs7412@nyu.edu
︎ rajshree1995@gmail.com




Past Experiences


NATIONAL LAW UNIVERSITY, Fellow
New Delhi, August 2022
︎︎︎Collaborated with lead intellectual property researchers to design a report that released at an international conference in 2018
︎︎︎Data visualisation, information design, publication design and illustrations of their research
︎︎︎Designed accessibly for the visually impaired in both print and digital formats


ANIMAL CREATIVE AGENCY, Design Intern
New Delhi, January 2018-April 2018︎︎︎Designed holistic brand systems for Times Group’s Times Internet, and OYO
︎︎︎Creative strategy, conceptualisation, and art direction of advertising and branding projects


MCGARRY BOWEN, Design Intern
Bengaluru, June 2017-July 2017︎︎︎Assisted with the creative strategy and advertising for brands like Ola, and Van Heusen
︎︎︎Conceptualised, and created online campaigns, and ad films for social media


TEACH FOR INDIA, Communication Design Volunteer
Mumbai, June 2016-July 2016︎︎︎Designed their national recruitment campaign. The application rate was up by 7% that year.
︎︎︎Conceptualised and executed other digital campaigns for this non-profit

 
Past Education


NATIONAL INSTITUTE OF FASHION TECHNOLOGY, B.Des
Kolkata, June 2014-May 2018
Bachelors in Communication Design - B.Design