Rajshree Saraf, Brooklyn


I mostly design. Occasionally illustrate. Manage to code. Wish to time-travel (understand I may never). Read before bed. Drink enough water. Open to transhumanism. Await existential clarity (understand I may never). 
I shrug. A lot.






︎︎︎ Recent



AR HOUSE

Resident 
Los Angeles, August 2022

Making Augmented Reality things with the Gaming and Storytelling cohort. 

NEW YORK UNIVERSITY

Student - ITP, Tisch (MPS)
New York, 2020-2022

Interactive Telecommunications Programme (ITP), is a two-year graduate program at the Tisch School of the Arts. We use emerging technology to augment, improve, and bring art into lives. You can view my blog here.

3LD NYC

Creative Technologist Intern
New York, June 2021-Sept 2021

︎︎︎Conceptualisation, creative strategy, and identity design for this nonprofit cultural centre in New York. 3LD produces and creates works in immersive theatre, and other performance art that use technology
︎︎︎Designed and assisted in the technical development of an immersive experience for an oscar-winning documentary filmmaker

WIEDEN+KENNEDY

Art Director
New Delhi, June 2018-July 2020

︎︎︎Creative strategy, conceptualisation, and art direction of various advertising, branding, and user experience projects across media - digital, print, and mainline
︎︎︎Worked across several industries - Fabindia, Bumble, OnePlus Nord, and Honda
︎︎︎Designed in-flight/airport experiences to national campaigns as a part of the core creative team for IndiGo (India’s largest airline). One of these campaigns grew the airline’s market share from 48% to over 60%




︎︎︎ Recognition



MIT Reality Hack  

Boston, 2022

- Best in Spatial Audio
- Top 10 Finalists at the MIT Reality Hack 2022 among 63 participating teams

NYU Global Innovention Challenge

New York, 2022
One of eight shortlisted team, from all NYU schools, for the second round of this global prototyping competition to build a startup team, prototype products, and pitch commercially viable solutions for pressing societal problems


25 under 25

India, 2016

Received national distinction by Tata, as one of 25 under 25 change-maker in the field of art and design across India. The esteemed panel judges included Appupen, Jessica Walsh, and Raghava KK.

Features


Hallucinating Type, It’s Nice That 
Hallucinating Type, Homegrown
World War Three
, Communication Arts
World War Three, Homegrown
The Purple Heart Project, Platform Magazine
The Purple Heart Project, Homegrown
The Purple Heart Project, Scroll.in



Awards


Small Budget - Silver, Effies India 2021 (LCFM - IndiGo, Wieden+Kennedy)
Consumer Engagement & Experience - Gold,
ET Brand Equity, Sharks Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)
Consumer Experience - Silver
, Indian Marketing Awards 2020 (LCFM - IndiGo, Wieden+Kennedy)
Travel and Hospitality - Gold, e4m Indian Content Marketing Awards 2021 (LCFM - IndiGo, Wieden+Kennedy)  
Best Consumer Insight - Bronze, ET Brand Equity, Sharks Awards 2020 (My First Time - IndiGo, Wieden+Kennedy)

Exhibitions


Spring Show, ITP — 2022, New York
Spring Show, ITP
— 2021, New York
Indianama — 2018, Delhi
Irregulars Art Fair — 2018, Delhi
Bold Exhibits — 2017, Bengaluru
Secret 7” — 2016, London



︎︎︎ Skills


I am a cross-disciplinary designer and researcher                     


Design Software  Photoshop  |  Illustrator  |  InDesign  |  AfterEffects  |  PremierePro |  Figma  |  Sketch  

Language  HTML/CSS  |  p5  |  Swift  |  RealityKit  |  ARKit    

3D/ Game Development  Unity  |  Unreal  |  Blender  |  3DMax

Other  Isadora  |  Miro




Soft skills  Problem-solving  |  critical thinking  |  strategy  |  conceptualisation  |  art direction  |  data visualisation  |  UI/UX  |  usability testing  |  interaction design  |  information architecture  |  wireframe  |  prototyping  |  storytelling                     





︎︎︎ Past


NATIONAL LAW UNIVERSITY

Fellowship
New Delhi, June 2018-Oct 2018

︎︎︎Collaborated with lead intellectual property researchers to design a report that released at an international conference in 2018
︎︎︎Data visualisation, information design, publication design and illustrations of their research
︎︎︎Designed accessibly for the visually impaired in both print and digital formats

ANIMAL CREATIVE AGENCY

Design Intern
New Delhi, January 2018-April 2018

︎︎︎Designed holistic brand systems for Times Group’s Times Internet, and OYO
︎︎︎Creative strategy, conceptualisation, and art direction of advertising and branding projects

MCGARRY BOWEN

Design Intern
Bengaluru, June 2017-July 2020

︎︎︎Assisted with the creative strategy and advertising for brands like Ola, and Van Heusen
︎︎︎Conceptualised, and created online campaigns, and ad films for social media

TEACH FOR INDIA

Communication Design Volunteer
Mumbai, June 2016-July 2016

︎︎︎Designed their national recruitment campaign. The application rate was up by 7% that year.
︎︎︎Conceptualised and executed other digital campaigns for this non-profit

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Student (B.Des)
Kolkata, June 2014-May 2018
Bachelors in Communication Design - B.Design




︎ rajshree1995@gmail.com

︎ rs7412@nyu.edu